2019-03-17 08:37 — By Erik van Eykelen
[1/4] While working on a document I asked myself this question: What have you learned from past mistakes? Note: context = company building.
[2/4] - Make something people want ("YC") - Speed and design of UX is key - Product should have built-in viral aspect - Keep costs low - First 10 hires determine outcome
[3/4] - Ship fast - Start marketing on day 1 - Make continual, gentle course corrections on product, pitch, and positioning - Listen carefully to customers - Act internationally from day 1
[4/4] - Constantly test price elasticity - Rely on content marketing extensively - Pay experts to explore hundreds of SEO approaches guides by own intuition - Sales struggles should never last more than 6 months - Set ambitious goals, but avoid perpetual crunch time
